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GREG ISENBERG

@gregisenberg

running a company nowadays feels kinda dystopian

my team is 50+ people in 12 countries, but i talk to my agents more than my human teammates

- voice note to grokbot
- mattpocock/skills /grill-me so the agent interrogates the idea before anything gets built
- spec drops into linear through the linear mcp
- exa + firecrawl agent reads every competitor site, pricing page and changelog
- ideabrowser.com to find ideas and trends
- apify pulls g2, reddit and app store reviews
- prompt: "find the 10 complaints that show up most and quote the users"
- context7 so the agent reads the latest docs before it touches any api

the design

- claude code + paper mcp
- 4 versions of every screen before a single line of code
- pick pieces from 2, it merges them. diverge then converge
- frontend-design skill from anthropic/skills + our own design system skill
- cleanshot screenshots of any ui i like go straight in with "make it feel like this"

the build

- pingdotgg/t3code as the control surface for every agent, from my phone too
- stablyai/orca runs a fleet of agents in parallel, each in its own git worktree
- graphify maps the whole codebase into a knowledge graph so agents navigate instead of guess
- headroom compresses tool outputs before they hit the model, so tokens go 20-95% further
- lsp plugins so the agent sees types and errors like an ide does
- security guidance hook flags risky edits before they land
- supabase mcp for the database, stripe for billing
- github mcp opens the pr, vercel spins up a preview
- loops run overnight, i check what shipped over coffee

the user testing

- lightpanda as the headless browser, way lighter than chromium so you can run hundreds at once
- agents click every flow on the preview like a first-time user
- one persona is impatient, one is confused, one is on a phone
- playwright + chrome devtools mcp for regression tests

the bugs

- sentry mcp catches the error
- agent reads the stack trace and opens a fix pr in under 10 minutes
- human just approves

the data

- posthog mcp cron at 7am on yesterday's funnel
- any step that drops more than 10%, the agent watches 20 session replays and tells me why
- stripe mcp pulls every cancellation reason into one doc every monday

the agents' tools

- orgo so every agent gets its own computer
- agentmail so every agent gets its own inbox
- agentphone so i can call them from the car
- composio connect-apps for every other connector
- akitaonrails/ai-memory, a git-backed markdown wiki so they remember what we decided last week

the skills

- wshobson/agents so skills work across claude code, codex and opencode
- my writing voice
- our design system
- how we write specs
- skill creator so the agents write new skills themselves

some helpful tricks

- one agent per platform. the x agent never touches email
- cheap model for triage, opus for anything that ships
- every output gets scored 1-10 by an llm judge. under 8 goes back
- every agent writes a 5-line log at night so i can read the whole company in 2 minutes
- every agent mistake becomes a new skill, so it only happens once

the team

- humans get version 5, not my voice note which they are happy about lol
- their job is creative feedback, relationships and telling the agents what they got wrong

a human pm reviews the funnel once a week. this reviews it every morning

running a company is now voice notes and inference
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